Blogs help small
businesses. Blogging is a great way to attract and keep customers. Blogging
regularly shows people who find your web site that you didn't just throw your
address and phone number up on a web page and expect them to call. Blogging
proves that your small business cares about communicating with your customers.
A small business blog can attract customers by helping the main
small business site score higher on the search
engines. Another way to attract
customers with a small business blog is by making the blog itself rank higher
on the search engines, and to get higher search engine ranks on keywords and
phrases that are different from the words and phrases on the main
site. This allows you to go after more key words and phrases than with just
one web site.
I've started a
blogs
for small business program to help small businesses start, maintain, and
get the most from their blog. As an example, and to practice what's preached,
Bald Mt. Press owner and operator Scott Supak has started two blogs where you can learn more about using blogs to help a small
business. One is Supak Blogs for
Small Business Blogs, and the other is Search
Engines Higher Search Engine Ranks.